Hurom sponsors cycling team for Tour de Pologne (Tour of Poland)
Hurom will be sponsoring a cycling team to compete in Tour de Pologne, a global bicycle race held in Poland. In 2016, to expand its sales channels and better promote its emphasis on health, the company founded Team Hurom, which it continues to fund and support today. The athletes who will be competing in this year’s race are members of the Polish national team. While racing along the 1,200-kilometer course, they will be wearing uniforms that proudly display the Hurom logo.
In addition to sports marketing through the Tour de Pologne, Hurom engages in diverse marketing activities to promote its health-centered corporate values and brand image to foreign consumers. Hurom always strives to go beyond simply selling products to help people all over the world achieve healthier lifestyles.