Hurom Alpha

Hurom Alpha adds advanced technology to sophisticated design.

Hurom Alpha provides a more natural taste than conventional juices with a modern design and
advanced technology that considers user convenience.

The same material!
Feel the difference between different juices.

* The reaction may vary even with the same sample depending on various conditions such as the time and type of sample cultivation and storage method.

  • Hurom juice
    contains enzymes.
  • Hurom juice is
    fresh and nutritious.
  • Hurom juice increases
    nutrient absorption.
  • Hurom juice is alive
    in taste and aroma.
  • Hurom juice is
    a healthy 'natural' juice.
Reduce oxidation

Squeezing more slowly,
the freshness of the juice is different

Hurom Alpha reduces oxidation and keeps the juice fresh
by slowing the speed of the rotating brush to reduce the inflow of air during the juice mixing process.

Spinning Wiper



Slow juice method to reduce oxidation.
Compared to juices that can be oxidized by grinding 80 to 30,000 times a minute at high speed,
Hurom Alpha's screw squeezes the juice in 43 rotations, and the Spinning
Wiper is twice as slow as this. It slows oxidation by mixing the juice.
Natural taste and nutrition

Hurom close to the taste of nature

Hurom delays oxidation by reducing contact with oxygen during the juice making process and
reduces the breakdown of the cell membrane of the material to keep it fresh longer.

Check out the living color with your own eyes.

Living enzyme

Squeezing more slowly,
the enzyme is alive

Hurom Alpha is a method that slowly compresses and squeezes juice to reduce heat
generation due to high-speed friction, and allows you to consume enough enzymes and vitamins, which are nutrients sensitive to heat.
“Enzyme”, a nutrient essential for living
Enzymes are catalysts that help metabolism in our body. They eat free radicals that promote aging,
help destroyed cells regenerate, and stop bleeding so that they no longer bleed when a wound is injured.
Since most of the enzymes are made up of proteins, they are weak to heat and gradually lose their function after 40 degrees Celsius.

Enzymes are the beginning of health.

“The older I get, no matter how good I eat, I don't get stronger.”
“Fatigue doesn't go well” means your body may lack enzymes.

As you age, the number of enzymes produced in your body decreases and needs to be supplemented.
The lack of enzymes in the body can help prevent various diseases and
maintain health when vegetables and fruits are consumed raw and supplemented.
  • 20s
  • 30s
  • 40s
  • 50s
  • 60s or more
Changes in the amount of enzyme reduction with age
Because enzymes are sensitive to heat, they begin to be destroyed at temperatures above 40℃,
making it difficult to eat enough with food cooked for a long time. Therefore, it is better to consume it as juice or raw, not food cooked for a long time.
Enzymes are good to consume raw.
Enzymes and vitamins (water-soluble), which are essential nutrients essential for a healthy life,
are weak against heat and are easily lost when cooked, so it is recommended to consume vegetables and fruits raw.
Heated juice
Enzymes are destroyed by high heat and
no antioxidant reaction occurs.
Unheated juice
Antioxidant reaction that occurs actively because enzymes are alive.
* The reaction may vary even with the same sample depending on various conditions such as the time and type of sample cultivation and storage method.
(Hurom Bio Food Research Institute/2014)
Hurom juice with live enzymes
When hydrogen peroxide is added to Hurom juice, it foams quickly.
This foam is the process by which hydrogen peroxide, an active oxygen that damages cells, is broken down into water and oxygen.

In other words, the foam is evidence that the enzyme is alive. The enzymes that live in Hurom juice accelerate this process and remove harmful substances from the body.
However, juices that have been heated to destroy enzymes do not have this effect.
High nutrient absorption rate

High nutrient absorption rate
Because it is salty more slowly, nutrient absorption is better

Hurom Alpha can finely filter out some of the debris that interferes with the absorption of nutrients,
increasing the absorption of major nutrients in vegetables and fruits, and the texture is smooth and clean.
Gold titanium strainer
The soft juice is juiced through the strong durability and strong mesh.
Adjustable Control lever
By controlling the pressure according
to the ingredients, it helps smooth juice
and discharge of debris.
Pulp outlet
The pulp outlet has been
redesigned to dissipate the
pressure produced by the auger,
ensuring smoother discharge of
the pulp and easier cleanup.
Removing dietary fiber to
facilitate nutrient absorption
Dietary fiber is beneficial to our health, as it facilitates the excretion of bodily waste. However, insoluble dietary fiber often binds to various nutrients, causing them to be excreted before they can be absorbed by the body. Juices with large amounts of insoluble fiber, therefore, deliver lower levels of nutrients to the body. 
Helping you discover the
smooth texture and rich flavor of pulp-free juice
If your child is fussy about eating vegetables, add one or two pieces of fruit to your child’s cup of veggie juice to improve the drink’s texture. Pulp-free juices are an excellent choice for growing children, as the enzymes and nutrients they contain are more readily absorbed by the body.

Excessive dietary fiber intake rather interferes with nutrient absorption.

“Is it good to eat a lot of dietary fiber?”
Dietary fiber, called a scavenger in the body, is excreted by adsorbing
even major minerals such as iron and calcium, which are essential for us.

Dietary fiber interferes with the absorption of nutrients, which can lead to various side effects such as anemia, osteoporosis, growth disorders and diarrhea, and abdominal distension.
In particular, when children consume too much dietary fiber, children with small stomach capacity may feel full,
reduce meals, and interfere with growth and development by providing nutrients to intake nutrients for growth.

If you eat three meals well, you can consume enough dietary fiber.

In fact, Koreans are not very short of dietary fiber. Unless you have a bad habit of steadily ingesting instant and processed foods, you are taking plenty of rice, soup with lots of ingredients, vegetables, and kimchi.
Due to the characteristics of Korean food, vegetables such as shiitake mushrooms, green onion kimchi, and green onions,
which are rich in dietary fiber, are actually used in the form of side dishes.
amount (g)
  • 30
  • 25
  • 20
  • 15
  • 10
  • 5
  • 1-2 years old
  • 3-5 years old
  • 6-11 years old
  • 12 years old or older
  • 12 years old or older

Sufficient dietary fiber intake

Source: Korean nutrition intake standard (g)
  • 30
  • 25
  • 20
  • 15
  • 10
  • 5
  • Apple
  • Shiitake mushrooms
  • Black beans
  • Dry seaweed
  • Bracken
  • Barley
    Per serving (90g)

Foods high in dietary fiber

Source: Rural Development Administration

Dietary fiber recommended daily intake 20~25g, barley rice 17.8g,

“Dietary fiber is a regular diet, and enzymes and vitamins in vegetables and
fruits that are weak to heat should be consumed with Hurom juice.”
Hurom ‘Natural' Juice

Feel the difference between juice with Hurom,
the juice you drink for your health.

Preservation of nutrients and efficacy that are weak in heat
Preserves natural taste and aroma by reducing oxidation
Increased nutrient absorption rate by removing fiber debris.
100% additive-free, 100% unprocessed
healthy 'natural' juice.

With user convenience as
the top priority Design with heart

Hurom Alpha is designed with a sensational and modern touch with smooth curves and a clean,
slim streamlined shape. Meet in elegant rose gold and stylish black gold colors.
Assembly and disassembly made easier.
Hurom is easy to assemble with a detachable structure consisting of a chamber unit
that combines a screw, a juice strainer, and a spinning Wiper for optimum juice and a low-noise AC motor.
Basic performance

Introducing the basic performance
of Hurom's original liquidator.

Convenient juice cap
It is responsible for controlling the mixing of different ingredients and pouring the juice as desired.
Your own personalized homemade juice
You can select the ingredients according to the user's taste, select the type of net, and adjust the lever to create the desired juice texture.
The chamber is made of Tritan plastic, which is free of the harmful chemical Bisphenol A (BPA).
Double reduction gear
Located at the bottom of the chamber, it helps the smooth juice of the screw and spinning wiper.
Cooling Air Vent
The Cooling Air Vent effectively dissipates the heat generated by the rotation of the motor.
Safety sensor
As part of the juicer’s two-stage safety mechanism, these sensors allow the juicer to be turned on only when the body and chamber have been securely attached.

Hurom Alpha Components Information

Hopper & Hopper Lid

Double-edged screw

Fine Strainer

Smoothie Strainer

Spinning wiper

Alpha Chamber

AC motor

main body

Juice cup

Pulp cup

Tofu frame set.

Tofu frame set.Material : PP
You can make homemade tofu.


Cleaning brush (small/large)

Chamber holder

Recipe book

* Components may differ depending on the model.


You can choose between rose gold and black gold.
The image on the monitor and the actual color may be slightly different.
Make sure to check the rated voltage and observe the rated use time.
Drum type Alpha Chamber (Lever Type, Cap)
Speed Screw: 43rpm/Rotary brush: 17rpm
Drum capacity 500ml
Material Body: ABS/Drum: Tritan/Screw: PEI (All-Tem) / Net: Ultem, Stainless Steel (*Fine net: Gold Titanium) / Hopper: ABS
Size 179.7 (W) x 223 (D) x 407.4 (H) mm
Weight 4.8kg (Body: 3.46kg, Drum: 1.34kg)
Moter A/C
Voltage, Frequency, Power 220V / 60Hz, 150W
Code length 1.4 M
Rated use time. 30 minutes or less (continuous use)

* Specifications of this product are subject to change without prior notice for quality improvement.