A Technology That Benefits People
We began developing new technologies with the goal of bringing people closer to nature and helping them discover the health benefits of a natural diet. The idea that took us from pounding and squeezing fruits and vegetables to the development of the slow juicer, allowing us to preserve as many nutrients as possible, took over 40 years to fully blossom. Our slow juicers prevent nutrient loss caused by oxidation and exposure to heat from the motor, which is why these easy-to-use juicers are excellent for making a delicious cup of healthy juice.
Nature in Its Purest Form
Chairman Kim hoped that his products would help people improve their health. Having experienced the effectiveness of herbal remedies from a young age, he believed that maximizing the nutrient content of food was the key to improving health. Fresh fruits and vegetables are high in nutrients that help prevent diseases and maintain health, including enzymes, vitamins, phytochemicals, minerals, and fiber. As a company, we have always been passionate about finding new, effective ways to help people consume all kinds of nutrients derived directly from nature.
Hurom Bio-Food Research Center
The Hurom Bio-Food Research Center conducts test to verify nutritional effectiveness, develops recipes, and conducts a variety of studies on the role of juice in maintaining health, with the aim of helping people improve their diet and stay healthy.
Hurom Product Laboratory
The Hurom Product Laboratory conducts all of its studies with a genuine interest in finding new ways to benefit humankind.
To make the best juices possible, it utilizes its own patented technologies to develop, assess, and enhance our products.
Every day, the laboratory challenges itself to come up with ways to help improve the health of people all around the world.